Will the agent of the future be fully digital?

The ways in which insurance is bought and sold has been fundamentally disrupted. The emergence of fully digital distribution channels has brought into question what place the agent has as a human intermediary in distributing insurance policies.

Although we are seeing a higher uptake of digital distribution of insurance policies than ever before, questions remain as to how much of the buying process can and should be digitised. For consumers used to human interaction in the distribution process, will the experience suffer if made entirely digital?