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How to build a social media portfolio (with real-world examples!)

About This Webinar

Whether you're applying for your first social media role or looking to take the next step in your career, a strong portfolio can help you stand out – but there's no single "right" way to build one.

In this webinar, you'll hear from three social media managers at different stages of their careers as they give a behind-the-scenes tour of their portfolios. You'll see how they've organized their work, highlighted their results, and showcased their skills, while learning why they made the choices they did. We'll also hear from a hiring manager about what catches their eye when reviewing portfolios and what makes candidates stand out.

By the end of this webinar, you'll have plenty of ideas and inspiration to start building (or refreshing!) your own portfolio.

You'll learn:
- What makes a strong social media portfolio
- Different ways to structure and organize your portfolio
- How to showcase your work when you're early in your career
- How to highlight results, case studies, and accomplishments
- What hiring managers look for in a social media portfolio

Plus, one lucky attendee will win a $50 CAD gift card to a business of their choice!

Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter
Event and Experience Specialist
Natalie is the Events and Experiential Specialist at HeyOrca and is simply obsessed with connecting with HeyOrca’s community both online and IRL at virtual and in-person events.
Webinar hosting presenter
Community Strategist
Alyssa started with HeyOrca back in 2021 when the community was filled with crickets. Through her time she has grown the HeyOrca Community Facebook Group to 11,000+ members, created the HeyOrca Stans program, and curated a daily newsletter for social media managers. In her spare time she loves to cook and spend time with her pup, Rue!
Webinar hosting presenter
Director of Marketing
Jesse is HeyOrca's Director of Marketing. Her focus is on increasing our pod size by growing HeyOrca's brand awareness through delightful experiences. Her goal: going mainstream!
Webinar hosting presenter
Social Media Manager @ HeyOrca
Jessica is a Social Media Manager at HeyOrca. She's passionate about supporting fellow social media managers, and loves creating relatable, educational, and entertaining content that resonates with her community.
Webinar hosting presenter
Marketing Manager
Lysle is a social media manager turned direct-response copywriter. She's passionate about helping digital marketers craft compelling brand stories and build engaged communities.
Webinar hosting presenter
Content Marketing Manager
Content Marketing Manager, book-worm, writer, and certified orca-lover.
Webinar hosting presenter
Digital & Social Media Specialist
Megan Wescott is the Digital & Social Media Specialist at the African Sisters Education Collaborative (ASEC). A creative marketer with a passion for digital storytelling, she enjoys creating engaging content that amplifies meaningful stories and helps mission-driven organizations connect with their audiences.
Webinar hosting presenter
Digital Marketing & Communications Professional
Cassandra Hewitt is a digital marketing and communications professional specializing in social media strategy, campaign development, photography, and digital storytelling. She built her portfolio around real campaigns and measurable outcomes, helping employers see not just what she created, but the strategy and impact behind the work.
Webinar hosting presenter
Social media manager & integrated content
Melani De Guzman is a New York-based social media strategist and creator partnerships lead at FreshDirect, where she's driven the brand's highest follower growth rate in company history. A former performing artist turned marketer, she built her career through a non-linear path — and believes that's exactly what makes her social strategy human.
Hosted By
HeyOrca webinar platform hosts How to build a social media portfolio (with real-world examples!)
HeyOrca's Webinars
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