The Study Group explores case studies applying modern computation to business analytics. See examples that show how to work with text, image, video and web data in Wolfram Language. No prior programming experience is required, making this an ideal starting point for newcomers to computational analytics. Lessons are taken from the upcoming Wolfram U interactive course Exploring Creative Data Analytics, based on the book written by Fei Du, Kelvin Mischo and Davis Mo. Study Group participants will gain access to the course framework and certification opportunities. This study group session runs over two consecutive Fridays.