Understanding Shopper Psychology As We Get Ready for Black Friday

ABOUT THIS WEBINAR
The first step to ensuring an exceptional digital experience is understanding what your customer wants. But with the lingering COVID pandemic and elections looming, we’re in uncharted waters this holiday season. As we get ready for Black Friday and Cyber Monday, this webinar will uncover everything you need to know about the psyche of holiday shoppers this year. We’ll review original research and have a panel discussion on how your marketing and ecommerce strategy needs to adjust to today’s consumer mindset.

SPEAKERS:

• Daren Hull, Chief Customer Officer at Vera Bradley
• Shawuan Johnson, EVP Merchandising, Company Stores at Tommy Hilfiger
• Jason McNary, CEO Americas at UNOde50
• Lucie Buisson, Chief Product Officer at Contentsquare
• Moderator: Veronika Sonsev, Co-Founder, CommerceNext

Photo by Brooke Lark on Unsplash
ADDITIONAL INFO
  • Duration: 1 hour
  • Price: Free
  • Language: English
  • Who can attend? Everyone
  • Dial-in available? (listen only): Not available.
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