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Facebook Live for Journalists and Publishers

About This Webinar

Facebook Live started as a live broadcasting experiment for celebrity accounts, but it has quickly exploded into one of the biggest drivers of time spent using Facebook. Since its launch in summer of 2015, Facebook has consistently tweaked and expanded the Facebook Live experience - from making it available for all accounts to adding live reactions/filters to offering advanced metrics for pages broadcasting live.

So what makes an engaging, high-quality Facebook Live broadcast? This training will explore what news organizations like NPR and AJ+ are doing to maximize their investment in Facebook Live. In addition, you’ll get a behind-the-scenes look at how success can be measured on Facebook Live. (Here’s a hint: it’s more than simple numbers.)

Who should take this training:

- Facebook Live users
- Journalists interested in using Facebook Live
- Journalism educators

Agenda
  • How newsrooms are successfully utilizing Facebook Live
  • How newsrooms are measuring success on Facebook Live
  • Steps to a successful Facebook Live broadcast
  • The types of broadcasts possible on Facebook Live
Categories:
ARTS & CULTURE BUSINESS & FINANCE EDUCATION & LEARNING SCIENCE & TECH
Who can view: Everyone
Webinar Price: Free
Webinar ID: bde6d4a70cd6
Featured Presenters
Webinar hosting presenter James Buck

James Buck

James Buck manages DigitalEd, a series of live online trainings offered by MediaShift, the premier destination for insight and analysis at the intersection of media and technology.
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Webinar hosting presenter Dale Blasingame

Dale Blasingame

Senior Lecturer, Texas State University
Dale Blasingame is a senior lecturer in the School of Journalism and Mass Communication at Texas State University in San Marcos, Texas. He teaches digital journalism courses, including classes covering the fundamentals of digital media, web design and publishing, digital media entrepreneurship and social media analytics. Prior to teaching, Blasingame spent nine years as a TV news producer and won two regional Emmy awards. More information at daleblasingame.net.
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Hosted By
DigitalEd @ MediaShift webinar platform hosts Facebook Live for Journalists and Publishers

DigitalEd @ MediaShift

DigitalEd is a series of live online trainings offered by MediaShift, the premier destination for insight and analysis at the intersection of media and technology.
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