For an industry that’s 130 years old, public relations is still shrouded in mystery. It's often compared to marketing but PR has its own unique demands and rewards for brands and the practitioners who boldly lead the charge. So what does it take to make it in public relations? In this webinar, PR strategist Aaron Mays ’07 will share a basic overview of PR, the skills needed for the profession and several helpful career tips from his 13 years in the industry.