DigitalEd: How to Create a Video with Impact
You may have been thinking lately about broadening the reach of your company or organization’s message. This seminar will consider why a shareable short web video just might be the best vehicle for your message. It will also help you to focus your planning on what you want to say as well consider how the best short web videos are both engaging and visually rich.
Along the way we’ll discuss changing needs for videos intended for an online audience as well as take a look at some compelling examples of video messaging done right. We will also discuss considerations for videos that might be shared over a variety of different devices and how transmedia story telling can engage your audience over a variety of modalities.
What you’ll learn from this training:
- Why use a video for your message?
- What considerations need to be made for an increasingly online audience?
- New opportunities in online storytelling
- Why a compelling message never goes out of style
- The importance of targeting a theme for your message
