Sell, Sell, Sell! We sell things all the time. If your understanding of selling is to convince someone the value something has, then you are selling. We sell things to our friends all the time through word of mouth. Why is it such a heavy lift for some business owners to sell their products? Importantly, why should anyone buy your product with so many alternatives in the market? In this threequel, we further explore the impact of sales, the sales cycle, and how to increase revenues in your business.