The real growth data from thousands of private B2B software companies and how to use it in the budget conversation your board is about to have with you.
We've all seen the chest-thumping and hyper-growth posturing on social media, but what does the data really say about software growth trends?
Odds are, those posts are far from the truth. Maxio’s billing data from thousands of B2B companies and SaaS Capital’s lending portfolio and survey data all show the same trend: software growth is slowing.
Join Randall Lucas, Managing Director of SaaS Capital, and Jon Cochrane, CFO of Maxio, for a candid conversation about what’s driving the slowdown, where the market is starting to turn, and how to bring realistic numbers into your 2027 budget conversation.
You'll see why smaller companies have been hit hardest, how the bar for product-market fit has moved, why public valuations overcorrected, and how operators can use this data to prepare for conversations with their board.
- How to set 2027 growth targets your board will believe, using real benchmarks instead of LinkedIn anecdotes
- Why growth has slowed across the B2B software market since 2022, and why your company probably isn’t the outlier it feels like
- How companies at $1–3M ARR cut sales and marketing at nearly twice the rate of larger peers, and what that means for reaching product-market fit today
- Why the slowdown is both a rate story and an AI story, and how each one affects growth on a different timeline
- What recovering public valuations and tight private capital signal for the next one to three years
