The social media landscape is always evolving and if you're trying to market to people via social media, there are problems that have been around for years that keep getting worse, but the strategies really haven't changed. You can't reach people in your communities organically, paid media keeps getting more expensive, brand trust is low and you struggle to measure the impact on your business. Developing Social Word-of-Mouth and Brand Advocacy creates a movement that generates trusted reach that generates positive brand equity and, more importantly, gets people to act! (read, try, buy!)
BENEFITS OF ATTENDING
- Learn about how to rethink your social marketing strategy for long-term success
- Understand the impact of social word-of-mouth, best practices of fostering brand enthusiasts, and the approach to developing and igniting a sustainable brand advocate community.