Planning for a Strong Recovery: Dealing with Facts Not Fear
During these unprecedented times, facts and not fear should rule our days. As we all grapple to adjust to new norms, Lydia M. Di Liello, chief executive officer and president, Capital Pricing Consultants L.L.C. will discuss the pricing response and how to protect your company’s profitability.
With businesses feeling the impacts of COVID-19-related market disruption, companies may feel increasing pressure to make reactive price changes that align with their competition. Lydia will share fact-based tactical and strategic recommendations on when to adjust your pricing strategy, and when to stay the course.
You will leave knowing:
• The important distinction between proactive versus reactive pricing.
• Why lowering prices out of fear may be detrimental to your industry.
• When to be willing to do things you’ve not done in the past.
expertise and business leadership to her clients.
Working with over 16 countries in both Fortune 50 and privately held firms, Lydia’s
experience provides a breadth of knowledge and an understanding of the unique
challenges her clients face. Her leadership roles have included manufacturing, pricing
and procurement, including nine years at the executive level in customs plastics
manufacturing.
She is a noted speaker and has presented throughout the United States, Europe and
Asia leading executive sessions and workshops. She is a frequent contributor to pricing
industry publications including: The Pricing Advisor, The Pricing Journal and Pricing
Brew as well as a featured guest on Pricing Podcasts and Twitter chats. Most recently,
she published in Regions: a Division of INC Business Resources.
Lydia is a member of the Professional Pricing Society Board of Advisors and earned an
MBA on scholarship from Youngstown State University. She is passionate about creating
profit with proven transformational results for her clients’ bottom line.
