Measuring the Real ROI and Impact of TV & OTT Ads - Webinar

If you’re a D2C marketer, you're either thinking about TV advertising or it’s already becoming increasingly important to your media mix.

But how do you measure your TV advertising's impact on sales and the performance of other marketing channels?

You can now integrate TV advertising response data into cross-channel attribution, giving you more comprehensive attribution and ROI analysis across all digital and offline advertising channels.

In this webinar, we'll show you how to:

• Understand the full user journey of customers that come from streaming TV ads
• Understand the real impact of streaming TV ads across all your marketing channels (both digital and offline)
• Optimize marketing spend by allocating budget to channels that are performing best