Branding and Marketing Summit
Branding is an incredibly important aspect for any company, as it has advanced beyond just the functional benefits, and may help define the entire identity of a company. The discussion touches on large relationship changes between tech brands and consumers, the increase in communicating and connecting with consumers, and tech brand susceptibility to company repositioning at just a click or tap away. Join the conversation and learn how to most effectively brand anything — from your tech company to yourself!
11:00pm-11:25pm
Speakers: Idea Lemon
11:30pm-11:55pm
Speaker: Ryan O’connel
12:00pm-12:15pm
Speaker: David Gardner
The world has never been noisier. Attentions spans have never been shorter. And the best tech companies will go unnoticed unless they learn to cut through the clutter and grab their audience by the shirt collar. How? The key lies with expertly crafted brand positioning.
12:20pm-12:35pm
Speaker: Jean Ellen Cowgill
In our world, the next webpage is never more than a click or tap away–while at our desks, on our commutes, or in line at our local coffee shop. This has led to a radical change in our relationship to the content and to the brands we most value. Today’s most creative companies are bringing their missions to life by re-imagining what, where, and how they communicate and connect. Join Jean Ellen Cowgill, President of Atlantic Media Strategies, for an in-depth look at the modern media mindset and its future implications.
12:40pm-12:55pm
Speaker: Chris Curtin
1:00pm-1:20pm
Speakers: Jake Nickell, Todd O’Hara
In 2014 David was honored at the United Nations by Empact as an Under 35 Entrepreneur of The Year. In 2011, David received the Empact100 award at the White House as one of the Top 100 Entrepreneurs Under 30 in the United States.David has spoken at places such as Google, IBM, Notre Dame, and the United Nations. He is on the advisory board for WeDeliver and a mentor at TechStars, Impact Engine, and Startup Institute. He has also written two videos for comedy website Funny Or Die.
Chris is a member of the DMG World Media Board of Governors, the Market Advisory Board for Bloomberg Businessweek, and the board of directors for the Association of National Advertisers and Georgetown Technology Alliance. He is also co-chair of the Digital Collective, which provides a peer forum for heads of digital marketing.
