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Thursday, June 15, 2023 · 7:45 PM BSTA talk by David Appel.For many growing SaaS and subscription-based businesses, spreadsheets are the preferred choice for managing the budgeting and planning process. Unfortunately, virtually every growing SaaS business realizes that the simpli...
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Thursday, June 15, 2023 · 6:45 PM BSTA talk by Magdalena Sailer, Chris Ortega & Premal Parekh. This panel session will explore career opportunities beyond financial planning & analysis (FP&A) and highlight the skills required to excel in these roles. The panelists will discuss the va... -
Thursday, June 15, 2023 · 5:15 PM BSTA talk by Christian Martinez. None
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Thursday, June 15, 2023 · 4:15 PM BSTA talk by Parth Kulkarni, Dipti Arora, Bruno Oliveira & Megan Walbyoff.This panel will discuss the challenges of transforming complex data sets into compelling stories and highlight the role of data visualization in conveying powerful narrativ...
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Thursday, June 15, 2023 · 3:30 PM BSTA talk by Katrina Martinez. AI job-takers are coming! Every day news headlines scream of imminent job loss caused by AI. How can you secure your future in this fast-changing world? Join us at the FP&A Summit as we shift through the headlines, and... -
Thursday, June 15, 2023 · 2:45 PM BSTA talk by Anders Liu-Lindberg.In today's rapidly changing business landscape, it's more important than ever for leaders to be able to spot strategic opportunities and drive business growth. Explore the key skills and strategies that are essent...
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Thursday, June 15, 2023 · 1:45 PM BSTA talk by Francisco Vilches Alcalá, Gabriela Gutierrez & Premal Parekh. In today's fast-paced business environment, finance transformation is no longer an option, it's a necessity. Companies that fail to embrace this change risk losing their compe...
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Thursday, June 15, 2023 · 1:00 PM BSTA talk by Tariq Munir.
The future of finance is in the midst of a technological revolution, as advancements in artificial intelligence, machine learning, and other digital tools are transforming the way in which finance teams can operate. This ...
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Wednesday, May 10, 2023 · 8:15 PM BSTA talk by Santiago Spada.Explore the importance of digital transformation in the finance function, the benefits it can bring to organizations and examine the challenges that finance teams may face when undergoing digital transformation as well...
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Wednesday, May 10, 2023 · 7:30 PM BSTA talk by Saúl Palacios.
The integration of Environmental, Social, and Governance (ESG) factors into financial decision-making has become a crucial aspect of sustainable business performance.
There is growing demand from investors for com...
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Wednesday, May 10, 2023 · 6:45 PM BSTA talk by Mike Kovar.
This talk focuses on how businesses can adapt their strategies to better handle economic downturns and consider environmental, social, and governance (ESG) factors. Areas will be discussed such as:
- The potential...
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Wednesday, May 10, 2023 · 6:00 PM BSTA talk by Daniel Echeverri.
The 'Great Resignation' that followed the COVID pandemic has been covered by the media since the beginning of 2021. In July 2022, Fortune even published an article asserting that 40 percent of workers were still cons...
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Thursday, October 7, 2021 · 5:00 PM BSTA talk by Rose Johnstone. 7 modules
29 chapters
14 templates
⏰ 12+ hours of content
Official certification
100% self-paced
Do you want to gain insider knowledge on how to create a lasting, successful career as a product marketing leade... -
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Wednesday, April 14, 2021 · 6:30 PM BSTIn this session, Kevin Lau, Global Head of Customer Advocacy at Adobe will demonstrate why customer retention is crucial for growth and how you can accelerate this through effective advocacy and adoption programs.
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Friday, April 9, 2021 · 11:00 AM BSTCustomer Marketing is the art & science of engaging your customer base across their lifecycle. In this session Gal will cover the pillars of B2B Customer Marketing, best practices to automate customer activation at scale, capturing product feedbac...
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Thursday, April 8, 2021 · 5:40 PM BSTIn this session, Eric will be discussing:
- What is product adoption and why is it important?
- How to create your own product adoption score (PAS)
- Using PAS to create focus and alignment across teams
- Appcues case study: how we used PAS to... -
Tuesday, April 6, 2021 · 6:20 PM BSTIn this session, Kevin Lau, Global Head of Customer Advocacy at Adobe will demonstrate why customer retention is crucial for growth and how you can accelerate this through effective advocacy and adoption programs.
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Thursday, February 18, 2021 · 5:30 PM GMTCase study delivered by:
Marcus Andrews, Director of Product Marketing at Pendo.io (ex- HubSpot, Google)
Tom Logan, Co-founder & CEO of Cohley
Jennifer Wang, Director of Brand Strategy at Cohley
An exclusive look at Narrative Design Certified, P... -
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Wednesday, July 22, 2020 · 3:00 PM BSTEvery week, an ensemble of product marketing aficionados, each of whom have their fingers firmly placed on the pulse of the PMM universe, will be delving deep into industry trends, topical dilemmas and a whole lot more.
Indulge in an abundance of...
