7 Ways to Write Content That Gets Opened, Read and Shared
Anyone can write and post content to their website. But few people know how to stand out in the inboxes and social streams of your audience. If you’re just dipping your toes in the waters of content, where do you start? If you’re experienced in creating traditional content, how can you translate that to copywriting for the web?
What's content marketing? Is this stuff new?
How is writing for web different?
What kind of writing tends to get clicked, opened and read?
How do you find the topics that will connect with an audience?
How do to choose and use keywords?
During this presentation, Andy Crestodina will present the science of social and the art of content. After this session, you’ll have the topics and tactics you need to drive traffic and real result
BIO:
Andy Crestodina is a co-founder of Orbit Media, an award winning, 35-person web design company in Chicago. Over the past 15 years, Andy has provided web strategy advice to 1000+ businesses. Andy has written hundreds of articles on topics including search optimization, social media and Analytics. He is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.
https://www.linkedin.com/in/andycrestodina
Over the past 16 years, Andy has provided web strategy and advice to more than a thousand businesses. As a top-rated speaker at national conferences and as a writer for many of the biggest blogs, Andy has dedicated himself to the teaching of marketing.
Andy has written hundreds of articles on content strategy, search engine optimization, social media and Analytics.
• Forbes Top 10 Online Marketing Experts to Watch in 2015
• Entrepreneur Magazine Top 50 Marketing Influencer in 2016
• Mentor at 1871, the #1 incubator in the US
• Adjunct Professor of Digital Marketing at Loyola University
He is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.
Memberships include the Economic Club of Chicago (ECC) and the Illinois Technology Association (ITA) and very active at local and national events. Together with the team at Orbit, Andy organizes Content Jam, Chicago's largest content marketing conference.
He's also a member of the local B Corp community. Part of that commitment to the local community can be found in Chicago Cause, the non-profit donation program than Andy help create. Currently in its seventh year, total donations of digital marketing services exceed $100,000.
Andy keeps open office hours and meets with any who signs up with anything they need, from strategy to Analytics, career advice to introductions.
