Driving Innovation During Crisis

A talk by Laura Jones. COVID-19 has presented our society with unprecedented challenges affecting every facet of our lives and our economy.

Every business has been forced to confront the impact of these changes, and to figure out a path forward.

For Uber - a company centered around movement - as quarantines were put into place, our business faced a challenge.

I will share how COVID has impacted Uber and how PMM has been at the forefront of driving Product & Marketing to pivot our strategies in response.

Case studies will include key launches like Uber Connect, Uber Direct, and Work Hub as well as our advertising campaign thanking people for not riding with Uber.