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About This Webinar
Most agents and brokers still market to cold lists while high-intent buyers and sellers hide in plain sight.
In this session, learn how property data, contact enrichment, and consumer insights reveal in-market audiences before competitors do. We’ll show how to turn raw records into actionable prospect lists to target smarter, reduce wasted spend, and boost conversions.
Expect real examples, practical workflows, and a live demo.
Agenda
- Identify high-intent sellers and buyers using property-level signals
- Enrich property records with contact and lifestyle data to improve outreach
- Build targeted audiences of investors, landlords, and multi-property owners
- Apply data insights to reduce prospecting costs and increase conversion rates
- Translate raw data into actionable marketing and acquisition strategies
When:
Tuesday, June 16, 2026 · 2:00 p.m. · Eastern Time (US & Canada)
Duration: 30 minutes
Language:
English
Who can attend? Everyone
Dial-in available?
(listen only): No
Featured Presenters
VP of Sales
Brian Wool is a recognized leader in data, identity, and marketing technology, with deep expertise in designing and delivering solutions that help organizations better understand, verify, and engage consumers. Across his roles at Neustar, Infutor, and Semrush, Brian has focused on developing data-driven solutions that power identity resolution, audience intelligence, attribution, and performance optimization. His work has consistently centered on translating complex data assets into scalable, high-impact capabilities that enable more precise decisioning across marketing, risk, and analytics functions.
At Enformion, Brian is focused on advancing next-generation solutions for real estate marketing and analytics. He is helping position Enformion as a market leader by developing capabilities that link property intelligence with consumer identity, contact data, and in-market signals. These solutions enable real estate platforms, investors, and marketers to identify opportunities faster, engage property owners more effectively, and drive higher conversion through data-driven targeting and predictive insights.
At Enformion, Brian is focused on advancing next-generation solutions for real estate marketing and analytics. He is helping position Enformion as a market leader by developing capabilities that link property intelligence with consumer identity, contact data, and in-market signals. These solutions enable real estate platforms, investors, and marketers to identify opportunities faster, engage property owners more effectively, and drive higher conversion through data-driven targeting and predictive insights.
Editorial Director at Inman
Jim Dalrymple II is Inman's Editorial Director. He has covered the real estate industry since 2018. Previously he covered breaking news, politics, climate change and other topics for BuzzFeed News and the Salt Lake Tribune. He lives in Salt Lake City.
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