[Zilliant + Accelalpha] Adapting to the New Digital Normal: Next Generation B2B Pricing and Sales Strategies
Covid-19 has drastically changed the way B2B buyers and sellers interact, limiting face-to-face time and driving a heavier reliance on digital commerce. Selling organizations that relied heavily on human-to-human interactions were the most unprepared, and the disruption left them feeling uncertain about the impact on their sales processes and revenue and margin performance. While the pandemic will eventually subside, it will irrevocably change the way we do business.
In this webinar, Zilliant Chief Marketing Officer Lindsay Duran and Accelalpha Partner Devang Bhavsar will examine and discuss how to adapt this new digital normal and improve sales and pricing processes to drive greater revenue and margin.
Key Takeaways:
• How to meet the rapidly changing B2B buyer expectations for self-service and real-time pricing and product information
• How a renewed focus on price optimization and management can help companies capture available margin and improve the customer experience, even in the midst of supply chain disruption and uneven demand
• How to deliver an exceptional B2B eCommerce experience through real-time market pricing and intelligent automated negotiation and align pricing with offline, sales rep-led channels
Prior to joining Zilliant in 2012, Lindsay served as a senior consultant at Deloitte Consulting, and held product management and product marketing manager positions at Dun & Bradstreet. Lindsay holds a Bachelor of Science in Public Relations and a Master of Business Administration from the University of Texas at Austin. Lindsay is also a co-founder of Club Blue of the Austin Area, a non-profit organization.
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