Are you relying primarily on email marketing to create service line and brand awareness during U.S. News season? Your competitors aren’t.
While leading hospital and health systems are using email as a component of their physician communication strategy, many are also leveraging the social media and programmatic channels to ensure a comprehensive physician targeting strategy. Many nationally recognized organizations are also going several steps further by identifying and targeting physicians who are visiting hospital system websites, closing the loop on a health system’s physician communication strategy.