How to Achieve True Authenticity in Marketing
How many brand books have you received or even created with these words: empathy, transparency, authenticity?
How many of these guides come with a playbook for how your brand will achieve it?
Join our June keynote with content strategy authority Margot Bloomstein to learn how marketers can move beyond buzzwords, and specifically how writers and designers can lead the way.
Examining what works among teams of all stripes and sizes, Margot will share examples from retail, publishing, government, and other industries. Learn how voice, volume, and vulnerability can inform your work to regain trust and lead your audience and organization from cynicism toward something far more productive: hope.
Specifically, attendees will learn:
How to build trust with key stakeholders
Creating reciprocal trust with your audience
How to use your organization’s voice to inform your audience
Reduce cynicism through content
For more than 20 years, Margot has taught workshops, keynoted conferences, and advised marketing teams around the world. She developed the popular message architecture-driven approach to content strategy and created BrandSort, a tool embraced by consultancies to help organizations clarify their communication goals. She lives outside Boston and lectures around the world about brand-driven content strategy and designing for trust.
