About
Beth Pinsker, financial planning columnist, talks with Beth V. Walker, author of “Never Pay Retail for College” about her formula to help families understand what it takes to afford college and find a practical way to pay for it.



Presenters
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Beth Pinsker
Investing Columnist, MarketWatch
Beth Pinsker is an investing columnist at MarketWatch.

She has been a certified financial planner (CFP®) since 2018. Previously, she was a personal finance columnist and editor at Reuters, an editorial director at Fidelity and editor-in-chief of Walletpop.com. Prior to covering personal finance, she was a film critic and entertainment business reporter.
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Beth V. Walker
Author, “Never Pay Retail for College”
Beth is the author of Never Pay Retail for College. She is a mom on a mission,
protecting parents during their most emotionally and financially vulnerable phase of life.
Beth is all about helping other moms and dads create better futures - for the students
heading off to college and the parents they leave behind.

Most parents don’t view college as something that is bought – like a car or a house –
but Beth can show families how and why they should approach the college purchase
exactly like they buy a house. Starting with what the family can afford, shopping in the
right college zip codes and finding the most cash flow efficient financing options
available, Beth combines her financial expertise with those of academic consultants, and
career & majors’ consultants to deliver an integrated, student-centric solution for
families.

Beth’s new book, Buy College Better (out in April 2023), will detail her formula for
successfully “buying” college while saving tens of thousands of dollars on the overall
cost of getting kids on their path to a better future.

Beth’s college FICO™ score philosophy has helped parents maintain their current
lifestyle and stay on track for retirement while sending their kids to schools that provide
that “right fit” education.

Beth is the founder of the Center for College Solutions, Senior Financial Specialist for
Strategies for College, and a Wealth Advisor for Carson Wealth.
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