Membership and Marketing: Masters Class Certificate
Masters Class Certificate Program - Virtual Events and In-Person Conference
Offered as a four-part virtual event series and one in-person conference. This is the complete package. Each virtual session focuses on delivering key introductory concepts in membership and marketing that equips students to attend the immersive in-person conference in November. Each virtual event features subject matter experts, runs two hours, offers two seminars, one membership-focused, one marketing/communications focused, and concludes with an ask-an-expert session. Following the virtual event series, you will have an understanding of the fundamentals. Now, it’s time to learn how to apply the concepts to your organization. The in-person conference is a three-day conference that will be held in Tampa, Florida, November 4-6, and features educational sessions on membership and marketing/communications topics in addition to keynote presentations and regional breakouts.


• Requirements: Students must complete all four virtual events AND the in-person conference to achieve a Masters Level Certificate.

• Recognition: 2021 Masters Class graduates receive SIEF’s Noble Academy jewel for membership and marketing, a digital jewel badge, an invite-only reception at the in-person conference, a recognition certificate, and exclusive access to a Masters Class-only private social media group.

• Registration Period: October 5, 2020 – November 18, 2020

• Price: Free for Shriners and members in good standing with Masonic bodies and affiliated groups. The non-member fee is $595.00.


Onsite conference details:

• When: TBD

• Where: TBD

This Virtual & In-person Conf. Has 4 Sections
  • November 19, 2020 @ 1 p.m. ET | Webinar
    Apprentice Level: Session I
    Thursday, November 19, 2020 · 1:00 PM EST
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  • January 14, 2021 @ 1 p.m. ET | Webinar
    Apprentice Level: Session II
    Thursday, January 14, 2021 · 1:00 PM EST
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  • February 25, 2021 @ 1 p.m. ET | Webinar
    Apprentice Level: Session III
    Thursday, February 25, 2021 · 1:00 PM EST
    This is the third session of a four part virtual event series.

    MEMBERSHIP COMPONENT

    Driving Meaningful Member Experiences Through Communications & Recordkeeping

    In this presentation, you will learn about the importance of new members having mentors, as well as how to develop a plan for connecting with members that have demitted.

    Learning Objectives:
    1. Establish why accurate records is an essential practice for membership organizations
    2. Institute timely processing of payments results in high satisfaction
    3. Create a method of using communication preferences to engage all members.
    4. Develop a Mentorship Program as a very important part of a new member orientation

    Knowledge Level:
    Foundational - Seminar provides introductory information, awareness and/or understanding of the topic and its relation to advancing the organization's goals.

    Recognition:
    Apprentice level certificate upon completion of the four virtual events.

    Developing Your Why and Establishing a Winning Culture

    This presentation explains the strategy of creating a winning organizational culture through member engagement, fraternal operations and advancing communications.

    Learning Objectives:
    1. Understand how the law of attraction can benefit you. To attract winners, you must be a winner
    2. Develop events geared to attract different audiences
    3. Equip the next generation to develop by welcoming younger members into roles of responsibility
    4. Create a communication plan and keep the relevancy of the communications baseline

    Topic Area: Business Operations / Leadership

    MARKETING COMPONENT

    Mission Critical Communications

    This seminar will help keep your nobles engaged and informed by improving the internal communications of their temple, club, or unit.

    Topic Area: Communications/Branding

    Learning Outcomes:

    1. Establish the importance of good internal communications in keeping members active and engaged.

    2. Equip Nobles with ideas and techniques for improving internal communications including emails, temple publications, websites and social media.

    3. Create effective communications surrounding your philanthrophy, Shriners Hospitals for Children.

    4. Address crisis communications and how to handle them.

    Knowledge Level:
    Strategic - Seminar focuses on creativity and innovation of advanced areas that prepare attendees to design and implement a growth mindset at a local level.

    Recognition:
    Apprentice level certificate upon completion of the four virtual events.

    Instructional Flow:
    Questions, polls, offering examples of best practices, images/ slides brand, Shriners Children’s.

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  • August 19, 2021 @ 1 p.m. ET | Webinar
    Apprentice Level: Session IV
    Thursday, August 19, 2021 · 1:00 PM EDT
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