Promotions that Work: 3 Case Studies from CPG Brands and C-Store Retailers

About This Webinar

This webinar is sponsored by our partner Skupos.

Single stores and small chains make up nearly 80% of the convenience retail market, yet this space has been traditionally fragmented, preventing smaller retailers from having the same access to promotions and brand funding that large chains benefit from. Skupos unites this market through a single platform, allowing brands and retailers to work toward increasing revenue goals together.

Join us for this webinar, where we will take a look at how JUUL and brands in the energy drink and carbonated soft drink categories have effectively run fully managed, seamless promotions across the independent convenience retail market.

Tapping into the power of our network of over 14,000 independent stores, we’ll show how we’ve helped our customers execute programs that:

• Encourage additional buyers
• Incentivize sampling of new products
• Formulate better partnership between brands and independent retailers

It’s a win-win for shoppers, retailers, and brands. Register today to save your spot for this webinar!

Who can view: Everyone

Webinar Price: Free

Featured Presenters

Zachary Kimball

VP of Strategy and Growth

Zachary Kimball is the Vice President of Strategy and Analytics at Skupos. Zack received his J.D. from Harvard Law School, where he studied venture finance, and his B.A. from the University of Rochester, where he studied economics and political science. Prior to Skupos, Zack was a consultant with McKinsey & Company, where he supported strategy for financial technology platforms, and an economic researcher for the Federal Reserve Bank of Boston, where he analyzed the housing market in the aftermath of the mortgage crisis.

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Katie Mach

Client Manager

Katie Mach is an Enterprise Client Manager at Skupos who helps CPG brands with promotion strategies and data insights. Katie inherently understands that the customer is the most valuable asset an organization can have and is driven by the pursuit of customer-driven focus and experience.

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Jackson Lewis

Editor, CSP

Jackson Lewis is the technology and services editor for CSP. Jackson joined data research firm Technomic in 2016 as an analyst for the convenience and grocery sectors. He moved to write exclusively for CSP in early 2017 during Winsight Media’s acquisition of Technomic. Since then, Jackson has focused his reporting on sources of disruption for convenience retail. He was among the first in the industry to visit Amazon’s smart corner shop, Amazon Go, and serves as a speaker at c-store industry events. Email him at jlewis@winsightmedia.com.

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Hosted By

Winsight

Winsight delivers connections and intelligence to four of the fastest-growing verticals—convenience retailing, grocery businesses, restaurants and noncommercial foodservice—through broad and cutting-edge platforms. No company is better positioned to meet the food industry’s needs than Winsight.

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