Co-Optimization in the Age of Convergence
The paid and organic search algorithms are increasingly drifting closer. Over the past few years marketers have been doing the same, inching their way to co-optimization strategies. But in 2021 it’s no longer a choice. Join the April keynote for real-world examples of teams working across expertise in paid search, SEO, and social media areas of expertise working together to drive success.
Specifically, attendees will learn:
- How organic optimizations not only improve your rankings, but ALL site traffic.
- Why Google’s featured campaign types will only work if you have a sound SEO strategy.
- How to leverage paid data for organic optimizations.
- Why search term data is becoming increasingly limited and what this means for marketers.
- The importance of reporting across channels, not just in SEO and paid silos.
