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About This Webinar
Shoppers who've used an AI assistant are 2.4x more likely to plan to spend more this holiday season. The question is whether your brand shows up when they ask.
For our fourth annual holiday shopping report, we surveyed 6,750 shoppers across 8 markets on how AI is rewriting the path to purchase. Now Klaviyo's Kelly Thacker and OpenAI's Stanley Onyimba team up to cover how people actually shop inside ChatGPT, what decides whether your products get surfaced, and what to fix before November hits.
Save your spot.
Agenda
- The holiday buyer in 2026
- Inside shopping in ChatGPT
- Knowing wether it's working
- What to run before November
When:
Wednesday, October 7, 2026 · 11:00 a.m. · Eastern Time (US & Canada)
Duration: 1 hour
Language:
English
Who can attend? Everyone
Dial-in available?
(listen only): No
Featured Presenters
Product Partnerships, Open AI
Stanley leads product partnerships for ChatGPT Search and Shopping, bringing together the content, data, and integrations that shape how people discover information and decide what to buy. He’s spent over 15 years working across partnerships, product strategy, and business development, including leadership roles at CapitalG, Alphabet’s growth fund, and at Google, where he led product partnerships for Google Search verticals.
Executive Marketing Leader, Klaviyo
Kelly Thacker is the Vice President of Product Marketing at Klaviyo, where she sets the global strategy for launching new products, driving adoption at scale, and turning customers into advocates. She leads Klaviyo’s product marketing, customer marketing, and community teams—bringing together narrative, data, and go-to-market execution to fuel product-led growth. Recognized for her ability to translate complex products into clear, compelling stories, Kelly has spent over two decades building category-defining brands and scaling high-performing teams. Prior to Klaviyo, she served as CMO of Salesforce Commerce Cloud, where she helped shape one of the most successful enterprise platforms in digital commerce.
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