A talk by Filip Descamps. B2B buyers are informing themselves through the internet on the solutions/services they look for and only invite sales people when a decision is made or to compare competing solutions. Key for sales people is to identify early on those companies and contacts that show the intention to buy a solution/service by engaging in the market, displaying buying patterns or triggering events.
Machine Learning is the ideal technology to match the vast amounts of data of companies, contacts and events with capabilities and value offered by solutions/services.
At ML6, we use internally built ML recommender algorithms to analyze and evaluate new, upsell or cross-sell opportunities. Being part of the process early on, the ML6 sales team can tailor the capabilities needed to solve the customer’s pains towards ML6 offerings and play out the USPs. Accelerating sales intelligence with AI has already increased the sales effectiveness tremendously at ML6.