About
Sukh Singh, Head of SEO at Anicca Digital takes a look at how to attract your ideal customers using keyword research.

A look at how you can perform keyword research and target the most competitive yet achievable terms for ranking while considering your specific audience and try to attract the most relevant users to your site. We will refer to free to use tools so everyone can complete the task while also including premium tools (to make tasks more convenient for the long-run). We will aim to do a Q&A at the end with questions being answers via chat function during the talk.
Agenda
  • SEO Basics
  • Algorithms
  • Keyword Research
  • Turning Research into Content
  • Monitoring your Optimised Content
Presenters
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Ann Stanley
Founder and Managing Director of Anicca Digital
Ann Stanley is the founder and MD of Anicca Digital, with over 18 years’ experience of online marketing. She provides consultancy, training on how to implement this framework across a range of digital marketing channels across Paid, Owned, Earned and Technical media (POET). The technical team at Anicca then provide digital marketing services to implement the strategy.
1585905205-e65ccd8ffc9ab6eb
Sukh Singh
Head of SEO
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