Cautious optimism sets the pace as the world reflects on the challenges of 2020 and looks to the new year for an economic rebound and societal healing. The annual forecast helps businesses prepare for emerging consumer behavior with 100 original trend predictions split into 10 categories. Each trend delivers a digestible snapshot of movements so far, while clearly explaining why brands and marketers should pay attention. The report is packed with insights and fresh takes on the year ahead and beyond. Report author, Emma Chiu, will provide an exclusive beauty and wellness briefing for BeautyMatter.
Emma says: "There is a crystal ball for 2021 and that’s in the form of The Future 100, a report tracking key trends and change to watch in the coming year. The journey to building a new and better normal begins now and it involves micropreneurs, branding together, and intersectional beauty.”
About Wunderman Thompson:
Wunderman Thompson exists to inspire growth for ambitious brands. Part creative agency, part consultancy, and part technology company, their experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.