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Creating a sustainable social media strategy for higher education

About This Webinar

You asked, we listened! A higher-ed webinar is coming to you on September 25 at 2 PM EST and we're bringing in a very special guest. . .

Jenny Li Fowler will be joining us! Jenny is the Director of Social Media Strategy at the Massachusetts Institute of Technology (MIT) and award-winning author of “Organic Social Media, How to Build Flourishing Online Communities”. She also hosts the podcast, “Confessions of a Higher Ed Social Media Manager”.

Jenny will be teaching us about her 6M framework that you can use to build a social media strategy that can withstand any algorithm change or shift in the industry.

This framework highlights goals, storytelling, processes, platforms, tracking, and more.

By applying the 6Ms, you’ll equip leadership teams with actionable insights to make smarter, data-driven decisions and earn leadership trust and buy-in.

We can't wait to learn from Jenny!

Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter

Alyssa Pulford

Community Strategist
Alyssa started with HeyOrca back in 2021 when the community was filled with crickets. Through her time she has grown the HeyOrca Community Facebook Group to 11,000+ members, created the HeyOrca Stans program, and curated a daily newsletter for social media managers. In her spare time she loves to cook and spend time with her pup, Rue!
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Webinar hosting presenter

Jesse Luimes

Director of Marketing
Jesse is HeyOrca's Director of Marketing. Her focus is on increasing our pod size by growing HeyOrca's brand awareness through delightful experiences. Her goal: going mainstream!
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Webinar hosting presenter

Jenny Li Fowler

Director of Social Media Strategy at Massachusetts Institute of Technology
Jenny Li Fowler is the director of social media strategy at the Massachusetts Institute of Technology (MIT) and award-winning author of “Organic Social Media, How to Build Flourishing Online Communities”. She also hosts the podcast, “Confessions of a Higher Ed Social Media Manager”. Jenny is a recognized voice across the social media marketing space.

At MIT, Jenny oversees the institution’s flagship social media platforms, engaging a global audience of more than 6.8 million followers. She leads the development and execution of MIT’s social media strategy and advises the Vice President for Communications and senior leadership on social media matters.
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Webinar hosting presenter

Jessica Lui

Social Media Manager @ HeyOrca
Jessica is a Social Media Manager at HeyOrca. She's passionate about supporting fellow social media managers, and loves creating relatable, educational, and entertaining content that resonates with her community.
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