Webinar: How to Turn Your Side Hustle into a Real Business by Community Sustainability Enterprise

Starting a Business

CSE is grooming next-generation business owners. If you are a high school or college student, an educator, parent or family member of a CSE client, with an income-generating talent or idea, you don't want to miss this Start-Up Entrepreneurship series. We'll be joined by 15-year-old ice cream entrepreneur, Beau Shell, The Lil Ice Cream Dude, to learn about his journey to success in Part 1 of this transformational series.

Part 2 - Dr. Rhonda Andeson, CSE Director of Curriculum and Program Planning will join the Lil Ice Cream Dude in teaching attendees the "ABC's and 123's of Starting a Business". What does the Secretary of State have to do with starting a legitimate business?
What is a tax ID number and why do you need one?
What is a business plan?
Why do I need to know about my competition?
Webinar attendees will be given a business plan template, to develop their own business plan for CSE's upcoming virtual "pitch competition"

Part 3 - The Lil Ice Cream Dude and the CSE team of business coaches will work with webinar attendees in a virtual group chat environment to hear their business plans and help them develop their business pitches for the upcoming "pitch competition.

Meet Your Presenters

Deirdra Cox

CSE Founder

With over 36 years of community development and banking experience, Deirdra Cox, Founder and President of Community Sustainability Enterprise, (CSE) leads the Georgia based 501c3 in their impactful regional community development work. CSE’s mission is the socioeconomic transformation of of low-income/high potential communities one generation at a time, through strategic cross collaborative programming, in partnership with School Based Public Private Partnerships and Affordable Housing communities, that leads to next level self-sufficiency, and wealth building. Deirdra has dedicated the past 14 years of her career focused on cross-collaborative partnerships and evidence-based programming that drives positive socioeconomic outcomes in underserved communities.

Deirdra’s uncanny knack to forge impactful collaborative partnerships to drive local community and economic development efforts, has resulted in School Based Public Private Partnerships in Georgia, that produced 2 in-school full service financial branches, that are run by high school students. CSE’s Workforce Development programs boasts a 92% hire and retention rate among our program graduates, and 100% completion rate of all CSE “success service” pillars among the thousands of youth and adults we educate, coach and empower.

Deirdra is an accomplished public speaker, author, blogger and mother of two adult children. She can be found at the beach during times of rejuvenation, preparing for her next people and policy shifting community and economic development journey. Deirdra believes that what you’ve been through, doesn’t define your destiny, but it gives you strength, courage and wisdom to fulfill your destiny.
Victor “Beau” Tracy Shell

Owner of Lil' Ice Cream Dude

He is Victor “Beau” Tracy Shell, a 13-year old who believes that ice cream should be its own food group! Beau (pronounced Bo) believes that he can spread happiness with his ice cream and he loves his business.He is Athens’ youngest entrepreneur and he is the youngest person ever to become a member of the Athens Area Chamber of Commerce. He owns and operates his own ice cream cart and trailer (affectionately named the Popsicle). He is the Lil’ IceCream Dude and he is in his 3rd year of operation. He was recently named one of Zagat’s Atlanta Top 30 Under 30. This honors recognizes trailblazers and“rock stars in the food industry.” He has been named an honorary member of the International Association of Ice Cream Distributors and Vendors for five consecutive years. Also received numerous scholarships and business awards including a scholarship from the Kids Dreaming Big Scholarship contest sponsored by African Pride hair care products. He was presented his award by Real Housewives of Atlanta star, Cynthia Bailey.
Dr. Rhonda Anderson

Director of Programming and Curriculum Development

Dr. Rhonda is a Life Transitions Strategist who specializes in assisting youth, adults, and entrepreneurs with achieving success personally and professionally. For the past five years, she has coached clients nationally and internationally. She focuses on life, career, education, and business coaching. Dr. Rhonda is Director of Curriculum and Program Planning at CSE.

Dr. Rhonda has a Ph.D. in Educational Leadership with a concentration in Higher Education Administration from Mercer University located in Atlanta, GA. She has over 10 years of experience in human resources and strategic management, with six of those years devoted to higher education administration. She has worked in corporate and higher education arenas. Dr. Rhonda has been employed in traditional, proprietary, private, and Christian institutions of higher education.

Dr. Rhonda has expertise in student affairs, program management, forming external partnerships, alumni affairs, retention, marketing, and career services. She has many years of experience in critiquing resumes and cover letters, assisting professionals with interview preparation, teaching, professional development, training and building strategic partnerships. In addition, Dr. Rhonda has many years of experience guiding and assisting entrepreneurs with implementing best practices and developing a solid business foundation. She has a strong passion for seeing others achieve their goals and aspirations. She is also a published author and blogger.
Jaylen Robinson

Coach - Logistics and Technology Manager

I am a multi-talented individual focused on improving communities through active engagement. I've acquired many skills throughout the years from bookkeeping in a consultant firm to managing day-to-day operations in construction and many more roles in-between. Throughout this time of growth I've always had a focus on making a lasting impact in communities who need it the most through applying my diverse skill set. Currently, I'm working with Community Sustainability Enterprises as the manger of logistics and technology as we partner with Private and Public sectors to bring self-efficacy and sustainability to communities in the South East!

This Series Has 3 Parts

How to Turn Your Side Hustle Into a Real Business

Friday, April 3, 2020 · 11:00 AM EDT

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The ABC's & 123's of Starting a Business

Friday, April 17, 2020 · 11:00 AM EDT

Youth attendees will learn the how to start a legitimate business, from concept to execution. Beau Shell, The Ice Cream Dude, will share his wealth of knowledge about the start up process he began at 8 years old.

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Write the Vision Down and Make it Plain - Your Business Plan

Friday, April 24, 2020 · 11:00 AM EDT

In our final webinar in this series, youth participants learn the importance of a business plan, along with learning about each part of a business plan and their importance to the success of a business. Webinar attendees will have the opportunity to sign up for virtual 1 on 1 coaching for their business idea.

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