A talk by Jeff Santelices. Traditional sales enablement programs are failing. As companies design their programs, market and competitive changes can often make them stale upon linkarrival — all while taking more sales rep time from the field. To lean into the problem, best-in-class revenue leaders are taking a leadership role in defining excellence for their organizations by articulating a strategy for true sales readiness.

Join Jeff Santelices, Chief Revenue Officer, Mindtickle to learn how to:

- How to define the ideal rep profile (IRP) and correlate skills and behaviors with sales success.
- How to develop your own framework for sales readiness within your organization — one that continually adapts to change, is customized to each rep's unique needs, and is revenue-focused.
- Why your current one-size-fits-all approach to sales training is costing you closed-won deals.