Reimagining Ecommerce: Solving the Considered Purchase Sales Problem
Recorded
Wednesday, January 12, 2022 · 2:00 p.m.
ABOUT THIS WEBINAR
Retailers that sell personal care, luxury, complex, or other high-consideration products face a particularly daunting sales challenge: how to effectively present and explain their offerings to their online shoppers. Digital channels provide the ease and convenience that today’s shoppers demand but often lack the precision and connection needed to close the sale. Person-to-person engagements are most effective but can be costly to scale.
In this session, our panel of retail experts examine the ways you can use both human interaction and digital technology to help consumers complete complex purchases online and, in the process, turn them into loyal customers and passionate brand advocates.
SPEAKERS:
• Ken Fenyo, President, Research & Advisory, Coresight Research
• Emilie Maunoury, Digital, Ecommerce and CRM Director, CLARINS (U.K.) LIMITED
• Joan Abrams, Director Of Ecommerce, D2C, Dorel Home
• Denise Cheung, SVP Product & Client Services, Vee24
• Moderated by Allan Dick, Co-Founder, CommerceNext