How do you incorporate your company's corporate sustainability and responsibility (CSR) efforts into B2B sales & customer relations?
As companies are putting CSR into the heart of their business strategies and organizational culture, the work with environmental and social issues becomes an integrated part of the company's key functions - from HR and business development to procurement and marketing.
There are already numerous cases of how CSR can be integrated into the above-mentioned disciplines. But how about sales? And how about B2B sales?
This webinar will give you insights & inspiration by taking you through the 5 steps of the sustainable sales process. Along the way we'll be sharing current trends and practical examples of how companies are incorporating CSR into their value proposition to strengthen B2B customer relations, improve revenue and gain competitive advantage.