Upcoming
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Tuesday, August 11, 2020 · 5:00 PM BSTA talk by Muneyb Minhazuddin. Businesses today face more uncertainty than ever. The experience of the COVID 19 pandemic is a collective one, a universal topic that spans every organization, in every industry, in every country of the world. But a...
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Wednesday, August 12, 2020 · 5:00 PM BSTA talk by Phil Agnew. Pricing is a science, not guesswork. Yet most companies pick a price that feels right and stick with it. Imagine if American Airways picked a price for their London to New York price in 2018 and didn't bother to change or up...
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Thursday, August 13, 2020 · 5:00 PM BSTA talk by Ali Hanyaloglu. Product marketers are very good at gathering competitive intelligence and turning that into some kind of deliverable. That tends to cover the "what" of the competition. But then there's the "so what?" of the competition...
On-demand
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Friday, August 7, 2020 · 5:00 PM BSTA talk by Parag Pathak. Win/Loss programs provide direct customer feedback and invaluable insights into how well your marketing, product, support and other areas of business are doing. While the benefits are numerous, many organizations fail to t...
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Thursday, August 6, 2020 · 5:00 PM BSTA talk by Rahim Kaba. After years of explaining (and re-explaining) the role of product marketing and convincing peers and executives of its value, PMM is finally taking a front seat and increasingly perceived as a critical go-to-market function. ...
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Wednesday, August 5, 2020 · 5:00 PM BSTA talk by Yannick Kpodar. It's pretty clear that pricing is a daunting topic. It's tempting to simply follow market trends but the best pricing strategies are data driven. In this presentation, I will equip Product Marketers with a simple step-by-...
Past
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Tuesday, August 4, 2020 · 5:00 PM BSTA lot of people are going to be looking at their CVs in these uncertain times. It can be a daunting task, but worry no more.
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Series
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Live BroadcastsEvery week, we'll be hearing from industry experts who have their finger on the pulse of the trends that are rocking the PMM universe.
