Upcoming
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Wednesday, August 5, 2020 · 5:00 PM BSTA talk by Yannick Kpodar. It's pretty clear that pricing is a daunting topic. It's tempting to simply follow market trends but the best pricing strategies are data driven. In this presentation, I will equip Product Marketers with a simple step-by-...
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Thursday, August 6, 2020 · 5:00 PM BSTA talk by Rahim Kaba. After years of explaining (and re-explaining) the role of product marketing and convincing peers and executives of its value, PMM is finally taking a front seat and increasingly perceived as a critical go-to-market function. ... -
Tuesday, August 11, 2020 · 5:00 PM BSTThere has been a paradigm shift in the way the world works, and product marketing has not evaded the pervasive influence of the Covid-19 pandemic.
On-demand
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Tuesday, August 4, 2020 · 4:00 PM BSTA talk by Div Manickam. Our roles as product marketing has shifted and it's up to the portfolio marketing leaders to build the next team structure and growth for the PMM team. We have embarked on the next evolution of product marketing to portfoli... -
Thursday, July 30, 2020 · 6:00 PM BSTA talk by Aaron Brennan. The world is full of great Product Marketers but how do you lead them to be even better?! Let's discuss how to become a manager and lead your Product Marketing team. Presentation takeaways - Leading your product market... -
Thursday, July 30, 2020 · 5:00 PM BSTA talk by Devang Sachdev. Product launches are core to product marketing. Let’s talk about how to perfect your launch strategy. Presentation takeaways - Right sizing launches - Building a roadmap to launch
Past
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Tuesday, August 4, 2020 · 5:00 PM BSTA lot of people are going to be looking at their CVs in these uncertain times. It can be a daunting task, but worry no more.
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Series
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Live BroadcastsOver the next x weeks, we're diving into all things product marketing. Every week, we'll be hearing from industry experts and getting exclusive insights into their businesses.
