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  • Blank-2
    Friday, April 30, 2021 · 3:40 PM BST
  • Wednesday, April 14, 2021 · 5:00 PM BST
    In this session, Eric will be discussing:

    - What is product adoption and why is it important?

    - How to create your own product adoption score (PAS)

    - Using PAS to create focus and alignment across teams

    - Appcues case study: how we used PAS to...
  • Blank-4
    Thursday, February 18, 2021 · 5:30 PM GMT
    Jordi Mon Companys is joined for this exclusive expert-led discussion by:
    James Doman-Pipe, Head of Product Marketing at Headstart
    Stephanie Pilon, Global Head of Product Marketing at The Adecco Group
  • Blank-1
    Monday, February 15, 2021 · 5:30 PM GMT
    Jordi Mon Companys is joined for this exclusive expert-led discussion by:
    James Doman-Pipe, Head of Product Marketing at Headstart
    Stephanie Pilon, Global Head of Product Marketing at The Adecco Group
  • Blank-2
    Thursday, October 29, 2020 · 4:00 PM GMT
    Join our panel of product marketing experts, as we take a deep dive into the key findings from the brand-new Competitive Intelligence Trends 2020 report.
  • Wednesday, September 30, 2020 · 6:00 PM BST
    A talk by Richard King. A wrap up from PMA Founder and CEO, Richard King.
  • Wednesday, September 30, 2020 · 5:00 PM BST
    A talk by Katrina Wong. At the beginning of the pandemic, most businesses were figuring out what their COVID playbook was. We quickly knew that we needed to help our customers by being a part of their Q2 playbook. This was uncharted territory. W...
  • Tuesday, September 29, 2020 · 6:00 PM BST
    A talk by Jonah Lopin. Ninety percent of businesses report that their industry has become more competitive in the last three years*. Fifty percent of businesses say that fifty percent of their sales deals are head-to-head competitive*. More than f...
  • Tuesday, September 29, 2020 · 5:00 PM BST
    A talk by Krithika Muthukumar. Developer marketing can be a hard topic, however it doesn't have to be!

    In this session, Krithika explains how product marketing should treat developer marketing like any other type of marketing.

    You should still ...
  • Monday, September 28, 2020 · 5:00 PM BST
    A talk by Laura Jones. COVID-19 has presented our society with unprecedented challenges affecting every facet of our lives and our economy.

    Every business has been forced to confront the impact of these changes, and to figure out a path forward....
  • Friday, September 25, 2020 · 5:00 PM BST
    A talk by Laura Stevenson & Joshua Schnoll. Building a successful sales enablement program is hard.

    Sales teams are often reluctant and uncooperative, sometimes there are mismatches of objectives.

    Two grizzled veterans will talk about our key ...
  • Thursday, September 24, 2020 · 5:00 PM BST
    A talk by Anand Akela. This session will cover key ingredients of Go-to-Market strategy and a few recipes to win the market that has changed forever due to COVID-19.

    Presentation takeaways

    - What are the key ingredients of a winning Go-To-Market...
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    Thursday, October 7, 2021 · 5:00 PM BST
    A talk by Rose Johnstone. 7 modules
    29 chapters
    14 templates
    ⏰ 12+ hours of content
    Official certification
    ‍ 100% self-paced

    Do you want to gain insider knowledge on how to create a lasting, successful career as a product marketing leade...
  • Blank-4
    Friday, August 6, 2021 · 4:30 PM +08
  • Blank-3
    Friday, August 6, 2021 · 2:15 PM HKT
  • Blank-3
    Friday, August 6, 2021 · 1:15 PM HKT
  • Blank-4
    Friday, August 6, 2021 · 12:30 PM HKT
  • Wednesday, April 14, 2021 · 6:30 PM BST
    In this session, Kevin Lau, Global Head of Customer Advocacy at Adobe will demonstrate why customer retention is crucial for growth and how you can accelerate this through effective advocacy and adoption programs.
  • Blank-1
    Friday, April 9, 2021 · 11:00 AM BST
    Customer Marketing is the art & science of engaging your customer base across their lifecycle. In this session Gal will cover the pillars of B2B Customer Marketing, best practices to automate customer activation at scale, capturing product feedbac...
  • Blank-5
    Thursday, April 8, 2021 · 5:40 PM BST
    In this session, Eric will be discussing:

    - What is product adoption and why is it important?

    - How to create your own product adoption score (PAS)

    - Using PAS to create focus and alignment across teams

    - Appcues case study: how we used PAS to...
  • Blank-5
    Tuesday, April 6, 2021 · 6:20 PM BST
    In this session, Kevin Lau, Global Head of Customer Advocacy at Adobe will demonstrate why customer retention is crucial for growth and how you can accelerate this through effective advocacy and adoption programs.
  • Blank-4
    Thursday, February 18, 2021 · 5:30 PM GMT
    Case study delivered by:

    Marcus Andrews, Director of Product Marketing at Pendo.io (ex- HubSpot, Google)
    Tom Logan, Co-founder & CEO of Cohley
    Jennifer Wang, Director of Brand Strategy at Cohley

    An exclusive look at Narrative Design Certified, P...
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    Friday, January 29, 2021 · 11:30 AM GMT
    Dry run
  • Blank-1
    Thursday, October 29, 2020 · 4:40 PM GMT
    Test
Series
  • Live Broadcasts
    Every week, an ensemble of product marketing aficionados, each of whom have their fingers firmly placed on the pulse of the PMM universe, will be delving deep into industry trends, topical dilemmas and a whole lot more.

    Indulge in an abundance of...
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