On-demand
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Wednesday, April 14, 2021 · 5:00 PM BSTIn this session, Eric will be discussing:
- What is product adoption and why is it important?
- How to create your own product adoption score (PAS)
- Using PAS to create focus and alignment across teams
- Appcues case study: how we used PAS to... -
Thursday, February 18, 2021 · 5:30 PM GMTJordi Mon Companys is joined for this exclusive expert-led discussion by:
James Doman-Pipe, Head of Product Marketing at Headstart
Stephanie Pilon, Global Head of Product Marketing at The Adecco Group -
Monday, February 15, 2021 · 5:30 PM GMTJordi Mon Companys is joined for this exclusive expert-led discussion by:
James Doman-Pipe, Head of Product Marketing at Headstart
Stephanie Pilon, Global Head of Product Marketing at The Adecco Group -
Thursday, October 29, 2020 · 4:00 PM GMTJoin our panel of product marketing experts, as we take a deep dive into the key findings from the brand-new Competitive Intelligence Trends 2020 report.
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Wednesday, September 30, 2020 · 6:00 PM BSTA talk by Richard King. A wrap up from PMA Founder and CEO, Richard King.
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Wednesday, September 30, 2020 · 5:00 PM BSTA talk by Katrina Wong. At the beginning of the pandemic, most businesses were figuring out what their COVID playbook was. We quickly knew that we needed to help our customers by being a part of their Q2 playbook. This was uncharted territory. W...
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Tuesday, September 29, 2020 · 6:00 PM BSTA talk by Jonah Lopin. Ninety percent of businesses report that their industry has become more competitive in the last three years*. Fifty percent of businesses say that fifty percent of their sales deals are head-to-head competitive*. More than f...
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Tuesday, September 29, 2020 · 5:00 PM BSTA talk by Krithika Muthukumar. Developer marketing can be a hard topic, however it doesn't have to be!
In this session, Krithika explains how product marketing should treat developer marketing like any other type of marketing.
You should still ... -
Monday, September 28, 2020 · 5:00 PM BSTA talk by Laura Jones. COVID-19 has presented our society with unprecedented challenges affecting every facet of our lives and our economy.
Every business has been forced to confront the impact of these changes, and to figure out a path forward.... -
Friday, September 25, 2020 · 5:00 PM BSTA talk by Laura Stevenson & Joshua Schnoll. Building a successful sales enablement program is hard.
Sales teams are often reluctant and uncooperative, sometimes there are mismatches of objectives.
Two grizzled veterans will talk about our key ... -
Thursday, September 24, 2020 · 5:00 PM BSTA talk by Anand Akela. This session will cover key ingredients of Go-to-Market strategy and a few recipes to win the market that has changed forever due to COVID-19.
Presentation takeaways
- What are the key ingredients of a winning Go-To-Market...
Past
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Thursday, October 7, 2021 · 5:00 PM BSTA talk by Rose Johnstone. 7 modules
29 chapters
14 templates
⏰ 12+ hours of content
Official certification
100% self-paced
Do you want to gain insider knowledge on how to create a lasting, successful career as a product marketing leade... -
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Wednesday, April 14, 2021 · 6:30 PM BSTIn this session, Kevin Lau, Global Head of Customer Advocacy at Adobe will demonstrate why customer retention is crucial for growth and how you can accelerate this through effective advocacy and adoption programs.
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Friday, April 9, 2021 · 11:00 AM BSTCustomer Marketing is the art & science of engaging your customer base across their lifecycle. In this session Gal will cover the pillars of B2B Customer Marketing, best practices to automate customer activation at scale, capturing product feedbac...
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Thursday, April 8, 2021 · 5:40 PM BSTIn this session, Eric will be discussing:
- What is product adoption and why is it important?
- How to create your own product adoption score (PAS)
- Using PAS to create focus and alignment across teams
- Appcues case study: how we used PAS to... -
Tuesday, April 6, 2021 · 6:20 PM BSTIn this session, Kevin Lau, Global Head of Customer Advocacy at Adobe will demonstrate why customer retention is crucial for growth and how you can accelerate this through effective advocacy and adoption programs.
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Thursday, February 18, 2021 · 5:30 PM GMTCase study delivered by:
Marcus Andrews, Director of Product Marketing at Pendo.io (ex- HubSpot, Google)
Tom Logan, Co-founder & CEO of Cohley
Jennifer Wang, Director of Brand Strategy at Cohley
An exclusive look at Narrative Design Certified, P... -
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Series
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Live BroadcastsEvery week, an ensemble of product marketing aficionados, each of whom have their fingers firmly placed on the pulse of the PMM universe, will be delving deep into industry trends, topical dilemmas and a whole lot more.
Indulge in an abundance of...
