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  • Thursday, November 17, 2022 · 2:30 PM EST
    Join this interactive workshop with Ashley Blackburn, Head of Content at Herrmann International and self-described learning enthusiast, as she shares insight into how you can harness the power of Whole Brain Thinking to create connection and ignit...
  • Thursday, November 17, 2022 · 1:25 PM EST
    Being “in demand” is exciting, but it can also create a lot of pressure for a marketer. The only thing scarier than having your campaign fall flat is … having it go viral.

    Join this panel of content marketing leaders for a freewheeling conversa...
  • Thursday, November 17, 2022 · 12:20 PM EST
    As a seasoned content marketer, you know how powerful storytelling can be in creating a connection with your audience. But sometimes (actually, a lot of the time) it can be incredibly helpful to hear how other storytellers use their craft to influ...
  • Thursday, November 17, 2022 · 11:15 AM EST
    Some days, SEO can seem almost invisible or esoteric.

    Instead of writing a long, dry, and abstract guide on how to win at SEO, FlowSEO’s Viola Eva and Rep Cap and Managing Editor founder Mary Ellen Slayter have decided to decode the SEO strategy...
  • Wednesday, November 9, 2022 · 12:00 PM EST
    Seems like everyone is a “thought leader” these days. Just about every industry player with a content budget and a blog is flooding the internet with best practices, trend pieces and event news.

    But if everyone in your industry is leading, who i...
  • Thursday, October 27, 2022 · 12:00 PM EDT
    The insurance industry relies heavily on reputation. A strong content marketing strategy for your insurance company allows you to bolster and manage your reputation through thought leadership.

    That doesn’t mean it’s easy. Insurance is a complex t...
  • Thursday, September 29, 2022 · 12:00 PM EDT
    As a management consultant, your expertise is your product — and accessible, well-crafted content is a great way to showcase that expertise at scale.

    Effective content marketing raises awareness of your firm’s brand, builds trust with prospects a...
  • Tuesday, May 10, 2022 · 11:00 AM CDT
    Demand gen might be the most misunderstood phrase in B2B marketing right now. Depending on who you’re talking to, it could be a synonym for lead gen, a special phase of the brand awareness stage or a complete paradigm shift in how we think about d...
  • Wednesday, April 6, 2022 · 11:45 AM CDT
    When getting on a video call with partners, teammates, or clients, first impressions matter. But with less physical space to make an impression and more factors to consider, like tech malfunctions and Zoom fatigue, standing out online can feel mor...
  • Wednesday, April 6, 2022 · 10:45 AM CDT
    Join this free-flowing conversation with Sara Felsenstein (IBM), Stefanie Grossman (Prezi), Doc Rock (Ecamm Network) and Javier Valdivia (Kearney).

    They'll be tackling all of the biggest questions around making video a valuable part of your conte...
  • Wednesday, April 6, 2022 · 10:00 AM CDT
    Let’s start with what this keynote will not be. This keynote will not be about the value of video in marketing. You already know that. This will not be about all the interesting data points and trends in video either. You already know about that t...
  • Tuesday, February 8, 2022 · 11:05 AM CST
    More than 82% of all consumer internet traffic is projected to be video, according to Cisco projections. And nope, they’re not all watching cat videos and Marvel blockbusters.

    Many B2B marketers have been dabbling in video, and this is the year w...
Managing Editor Live Fall 2022: In Demand
Managing Editor Live Spring Summit 2022
  • Thursday, September 29, 2022 · 12:00 PM EDT
    As a management consultant, your expertise is your product — and accessible, well-crafted content is a great way to showcase that expertise at scale.

    Effective content marketing raises awareness of your firm’s brand, builds trust with prospects a...
  • Tuesday, May 10, 2022 · 11:00 AM CDT
    Demand gen might be the most misunderstood phrase in B2B marketing right now. Depending on who you’re talking to, it could be a synonym for lead gen, a special phase of the brand awareness stage or a complete paradigm shift in how we think about d...
  • Tuesday, February 8, 2022 · 11:05 AM CST
    More than 82% of all consumer internet traffic is projected to be video, according to Cisco projections. And nope, they’re not all watching cat videos and Marvel blockbusters.

    Many B2B marketers have been dabbling in video, and this is the year w...
  • Tuesday, January 11, 2022 · 11:00 AM CST
    We’re well beyond the days of assuming that the audience in a B2B campaign is a white male MBA – or at least we should be. B2B buyers are as diverse as the workforce in general in terms of race, ethnicity, gender, religion and orientation, and wha...
  • Tuesday, December 14, 2021 · 10:00 AM CST
    Thought leadership and SEO have long been considered at odds with each other, in terms of content strategy.

    But the days of keyword stuffing to game search results are long gone, and authority has become a major factor in how well a piece of con...
  • Thursday, November 11, 2021 · 11:30 AM CST
    Thought leadership isn’t about how big your company is — it’s about how big your ideas are.

    Yet far too often, what passes for “thought leadership” efforts in HR tech is really copy-cat content that is interchangeable with what everyone else in t...
  • Thursday, October 28, 2021 · 11:30 AM CDT
    LinkedIn has become a powerful, dynamic platform for conversation around work — and for spreading your own big ideas.

    It's always been the “professional” social network, the place we go to network, but lately, it’s become a bit … stickier. Chang...
  • Thursday, July 23, 2020 · 1:00 PM CDT
    Even before this crisis, no one wanted to be subjected to hard-sell tactics, fake friendliness, and pressure to make high-stakes decisions on the fly. Try that nonsense now, though, and you'll be justifiably shunned.

    A recession doesn't mean you ...
  • Thursday, June 18, 2020 · 1:00 PM CDT
    In the wake of the COVID-19 pandemic, live events and in-person professional development and learning opportunities have moved online. And the use of platforms like Zoom or Microsoft Teams has skyrocketed.

    But hosting virtual events or creating o...
  • Thursday, May 28, 2020 · 1:00 PM CDT
    Remote work is king when it comes to content marketing. Many content teams reach far and wide across multiple time zones. Cobbling together teams of remote employees, freelancers and agencies has become the norm.

    But with to-dos to manage, timeli...
  • Thursday, May 14, 2020 · 1:00 PM CDT
    Does your brand have an audio content marketing strategy?

    While some early research shows a decline in digital audio consumption in the wake of the Coronavirus pandemic, consumption of audio content related to business, finance and education see...
  • Thursday, April 30, 2020 · 1:00 PM CDT
    We can be mesmerized by video and addicted to our favorite podcasts, but the humble blog post remains the backbone of content marketing calendars.

    Are you giving yours the level of attention they deserve?

    In this 30-minute webinar, we’ll walk th...
Managing Editor Live 2021
Shift Career Summit
  • Thursday, June 17, 2021 · 10:30 AM CDT
    With an in-depth proficiency in global leadership and management, Dima Ghawi guides participants through activities that help them develop effective global communication skills. They will learn how to open doors to the understanding and appreciati...
  • Thursday, June 17, 2021 · 10:00 AM CDT
    Being an adult has never been easy. Laurie Ruettimann interviews New York Times bestselling author Julie Lythcott-Haims on how mid-career professionals can get better at "adulting" and confidently take control of their work lives. Join the convers...
  • Thursday, June 17, 2021 · 9:30 AM CDT
    Join Laurie Ruettimann and Mary Ellen Slayter for a virtual coffee and chit chat before the day gets started!
Managing Editor Live 2020
  • Thursday, October 22, 2020 · 1:00 PM CDT
    If you've ever been a guest on a podcast, you know how fun they are to do! But if you're not also seeing real results from your podcast interviews, there are some small changes you can make to how you show up as a guest that can drive leads and ev...
  • Thursday, October 22, 2020 · 11:30 AM CDT
    Meetings are the part of work everybody loves to hate, but they’re inevitable; more so now that staff are working remotely. In this session, we’ll review how to know if you need to have meetings at all, how many meetings are too few or too many, a...
  • Thursday, October 22, 2020 · 11:30 AM CDT
    Food Marketing Now is a rich resource for the food & beverage CPG marketing community, delivering insight and inspiration from leading executives in the industry.
    But it's no ordinary media outlet -- it's run by the team at BBR, a digital marketin...
  • Thursday, October 22, 2020 · 11:00 AM CDT
    No matter how great your content is, people won't find it if your website has technical SEO errors. Join KJ Johnson, digital marketing specialist, to learn critical technical SEO techniques to make your content more findable and digestible by Goog...
  • Thursday, October 22, 2020 · 11:00 AM CDT
    As the voice behind Recruiting Brainfood, Hung Lee has attracted an extraordinarily loyal and engaged audience of recruiters, HR professionals and other smart people who are interested in the future of work. The primary channel is the weekly email...
  • Thursday, October 22, 2020 · 11:00 AM CDT
    Veteran money journalist and content marketing extraordinaire Lindsay Goldwert is author of “Bow Down: Lessons From Dominatrixes on How to Get Everything You Want,” which Glamour named one of 20 best books of 2020. Goldwert, editor-in-chief of The...
  • Thursday, October 22, 2020 · 10:30 AM CDT
    Storytelling is the most powerful way to put ideas into the world. Stories evoke emotion, awaken memory and inspire creativity. From the earliest recorded history, storytelling was used to communicate, educate, share and connect.

    Yet most brands ...
  • Thursday, October 22, 2020 · 10:30 AM CDT
    Email marketing isn't dead, but your poorly managed list might be. In this exclusive Ask Me Anything session, ZeroBounce COO Brian Minick fields your questions about improving inbox placement, engagement and email marketing ROI. This is the place ...
  • Thursday, October 22, 2020 · 10:00 AM CDT
    It’s no secret that COVID-19 threw all of our plans into a tailspin. But what’s a marketer to do when faced with an impending recession when her product focuses on the hiring process? For Lisa Farrell and the team at balanceTRAK, the solution was ...
  • Thursday, October 22, 2020 · 10:00 AM CDT
    Bryan Barajas will share his experience with bullet journaling to inspire you to begin your own journey to designing your ideal life. While the world has forced us into a virtual work environment, discover what a difference simple tools like pen a...
  • Thursday, October 22, 2020 · 9:30 AM CDT
    Na'Tisha Natt serves as director of public affairs for the Louisiana Housing Corporation, where she oversees marketing, communications, social media, community outreach and more. In just a few years, she's led a rebrand of the agency to better ali...
  • Thursday, October 22, 2020 · 9:30 AM CDT
    B2B companies spend billions of dollars on content marketing every year (PQ Media). But while it's positioned as a recurring ROI, does it ever feel more like a one-time investment? In this 30-minute sessions, B2B Writing Institute Founder and Fort...
Managing Editor Live 2019
Lagniappe
Online learning support for the Rep Cap and Managing Editor community.