On-demand
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Tuesday, February 8, 2022 · 11:05 AM CSTMore than 82% of all consumer internet traffic is projected to be video, according to Cisco projections. And nope, they’re not all watching cat videos and Marvel blockbusters.
Many B2B marketers have been dabbling in video, and this is the year w... -
Tuesday, January 11, 2022 · 11:00 AM CSTWe’re well beyond the days of assuming that the audience in a B2B campaign is a white male MBA – or at least we should be. B2B buyers are as diverse as the workforce in general in terms of race, ethnicity, gender, religion and orientation, and wha...
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Tuesday, December 14, 2021 · 10:00 AM CSTThought leadership and SEO have long been considered at odds with each other, in terms of content strategy.
But the days of keyword stuffing to game search results are long gone, and authority has become a major factor in how well a piece of con... -
Thursday, November 11, 2021 · 11:30 AM CSTThought leadership isn’t about how big your company is — it’s about how big your ideas are.
Yet far too often, what passes for “thought leadership” efforts in HR tech is really copy-cat content that is interchangeable with what everyone else in t... -
Thursday, October 28, 2021 · 11:30 AM CDTLinkedIn has become a powerful, dynamic platform for conversation around work — and for spreading your own big ideas.
It's always been the “professional” social network, the place we go to network, but lately, it’s become a bit … stickier. Chang... -
Thursday, October 14, 2021 · 3:35 PM CDTContent is a powerful engine for generating and capturing business value, but that kind of magic doesn't happen by accident. You need a strategy, and even that's a moving target these days.
Closeout the day with Kanoe Namahoe, Luke Collins and K... -
Thursday, October 14, 2021 · 3:00 PM CDTIn a world that’s increasingly relying on video, knowing how to present yourself and your message over video is going to be critical to your success. The problem is, being on video can be scary and overwhelming.
Fortunately, with a few simple tip... -
Thursday, October 14, 2021 · 2:30 PM CDTLyanne Alfaro, a supervising producer and social media content director at Nasdaq, has spent her career working with emerging platforms. On any given day, Lynne hosts segments spotlighting entrepreneurs and thought leaders, produces live video con...
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Thursday, October 14, 2021 · 2:00 PM CDTAs individual marketers, we don’t usually have complete control over the campaigns we work on. But we can push back when we see important voices being left out. Join Rocki Howard & Mary Ellen Slayter for a blunt and lively conversation about the i...
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Thursday, October 14, 2021 · 1:30 PM CDTStephanie Izquieta, events content manager at Coindesk, explains why event organizers need to think beyond physical location and begin thinking about multiversal experiences. Izquieta, who has produced cryptocurrency conferences that have drawn mo...
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Thursday, October 14, 2021 · 1:00 PM CDTJoin Mary Ellen Slayter for a conversation with veteran journalist, author and media executive S. Mitra Kalita about the importance of cultivating and amplifying diverse sources in media.
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Thursday, October 14, 2021 · 12:30 PM CDTAs modern marketers, we’re challenged with appealing to an audience that consumes content in drastically different ways. We need to distribute ideas in a way that appeals to individual preferences including medium, time it takes to read and length...
Managing Editor Live Fall 2022: In Demand
Managing Editor Live Spring Summit 2022
Rep Cap
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Thursday, April 16, 2020 · 1:00 PM CDTWe won’t sugarcoat things — we are living through a deeply uncertain and difficult time. The rapid expansion of the coronavirus across the globe has disrupted everything about the way we live and work. Our new normal is clouded by fear and anxiety...
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Thursday, April 2, 2020 · 1:00 PM CDTAs other traditional marketing channels are put on hold, digital marketing -- and especially content marketing -- are being asked to take on an even greater share of the responsibility of delivering leads and serving customers.
Are you up for the... -
Thursday, March 19, 2020 · 1:00 PM CDTEmail is supposed to be dead, right? And yet, with all the new platforms vying for our time and attention, sometimes it seems like our inboxes are the only place we can maintain a little control.
Email newsletters still represent the channel with... -
Thursday, December 5, 2019 · 1:00 PM CSTWhat’s your biggest challenge at work? If it involves ROI, reporting or proving results, we feel your pain. If you find yourself constantly defending your work and its effect on the business, it’s time to flip the script.
In this webinar we’ll sh... -
Thursday, September 26, 2019 · 1:00 PM CDTLinkedIn has become a powerful, dynamic platform for conversation around work — and for spreading your ideas.
It's always been the “professional” social network, the place we go to network, but lately it’s become a bit … stickier. Changes to t... -
Thursday, July 25, 2019 · 1:00 PM CDT“Let’s start a podcast!”
If you’ve heard this refrain at a staff meeting lately, we need to talk. Podcasts are HOT right now. Everyone wants one! But if you’re thinking about starting a podcast, there are a few things you should know first. In th... -
Wednesday, June 26, 2019 · 2:00 PM EDTVideo can help us connect with customers in an authentic and personal way.
But it can also feel expensive, time consuming and difficult to learn if you're not a bonafide “filmmaker.” Today’s marketers have to do more with less. But with accessi... -
Thursday, May 30, 2019 · 1:00 PM CDTMaking your mark as a thought leader isn’t about having a big budget — it’s about having big ideas.
In this 30-minute webinar, content marketing agency founder Mary Ellen Slayter will share her favorite tactics for elbowing your way into the c...
Managing Editor Live 2021
Shift Career Summit
Managing Editor Live 2020
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Thursday, October 22, 2020 · 9:00 AM CDTToday, as businesses struggle to deliver on meaningful employee experiences as workers become increasingly isolated, safeguarding worker well-being is crucial. Through tactical advice on how to approach work in a smart and healthy manner—which inc...
Managing Editor Live 2019
Lagniappe
