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Alt Legal Community
  • Thursday, September 14, 2023 · 4:00 PM EDT
    The world of web3, blockchain technology, cryptocurrency, and NFTs is here. While you may think this world is best left to securities lawyers and those with a computer science background, think again. Web3 is ushering in a new era of intellectual ...
  • Thursday, September 7, 2023 · 4:00 PM EDT
    Think about the time, money, and effort it takes to acquire ONE new client. Clients seek you out for help protecting their mark, you proceed through the full trademark application process, the mark registers, and life goes on. What happens once yo...
  • Thursday, August 10, 2023 · 4:00 PM EDT
    We've all been there: a potential client comes to us requesting a service we don't provide, catches us when we're completely swamped with other cases, or has a conflict that means we can't represent them. Rather than saying no outright, the best a...
  • Thursday, July 27, 2023 · 4:00 PM EDT
    While counterfeiting has been around for as long as genuine goods have been produced, the forces of globalization and technological evolution have increased the scale of the problem in recent years. Several important tools are available to help U....
  • Thursday, June 15, 2023 · 4:00 PM EDT
    Traditionally, trademark monitoring services have been cost-prohibitive for many brand owners, leaving them without monitoring and vulnerable to infringement, dilution, and other conflicts. Alt Legal Trademark Protection is an affordable, flat-fee...
  • Thursday, June 8, 2023 · 4:00 PM EDT
    Like the USPTO, CIPO has seen significant changes in trademark law in recent years. The 2019 Trademarks Act changed registration terms, brought Canadian trademarks into the Madrid Protocol, removed the use requirement for registration, and more. J...
  • Thursday, May 4, 2023 · 4:00 PM EDT
    Often franchisors—and sometimes also their attorneys—fail to properly adhere to FTC franchising laws. Franchisors sometimes cut corners to bypass proper franchising regulations and save the expenses associated with franchising by licensing their b...
  • Thursday, April 13, 2023 · 4:00 PM EDT
    The past decade has seen a drastic increase in brand ambassadors and influencers in the entertainment and merchandise industries. Along with their success comes fame, wealth, and—for some clients—unwanted recognition. For a variety of reasons clie...
  • Thursday, March 9, 2023 · 4:00 PM EST
    Europe is undoubtedly a wonderful market for expansion of US businesses. However, unlike the US, one trademark cannot offer protection in 50+ countries of the continent of Europe. In order to protect their rights in the whole continent, businesses...
  • Thursday, January 12, 2023 · 4:00 PM EST
    Law firm marketing strategies are as different as the firms themselves, but taking control of your personal marketing plan is the best way to ensure the growth of your practice. How can you make sure you’re getting the best bang for your marketing...
  • Thursday, December 8, 2022 · 4:00 PM EST
    The landscape of trademark monitoring products is huge, and finding the right level is critical for brand owners. When figuring out how much to protect a trademark, there is no one-size-fits-all model: the best fit is likely a combination of diffe...
  • Thursday, November 3, 2022 · 4:00 PM EDT
    Understanding what trademark examiners are thinking and how they approach trademark applications can increase your chances of successfully registering a trademark. In this panel, former USPTO trademark examiners Rebeccah Gan, Erik Pelton, and Bren...
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