The Evolution of Customer Journeys & SEO (2)

This week’s webinar looks at the modern purchase journey and opportunities to create alignment between marketing and commerce teams for maximum performance. Customer journeys were evolving pre-Covid and this continues. We’ll dig deep into the important role of e-commerce content and search engine optimization (SEO) at all stages - from discovery to post-purchase engagement. The webinar will feature research on changes to customer behavior followed by a panel of e-commerce marketing leaders who will discuss how they are adapting to these changes to stay relevant to their customers.

Speakers:

• Sunil Kaki, EVP, Marketing, Beachbody
• Gary Penn, Global Vice President of Digital & e-Commerce, Nixon
• Leslie Ramey, SEO Solutions Consultant, Botify
• Karolina Waligóra, Global SEO Content Manager, Groupon
• Kenyon Manu, SEO Lead, Overstock.com
• Scott Silverman, Co-Founder, CommerceNext