Advertising to Cash Constrained Consumers

With the COVID-19 pandemic shaking the global economy and causing massive disruption to supply chains, retail and ecommerce brands across the globe are having to quickly pivot their advertising efforts. Getting the balance right between protecting the bottom line and effectively serving cash constrained customers is forcing brands to rethink their online advertising strategies.

In this webinar, we will examine:

► Trends in search, social and ecommerce advertising across key verticals with new research from Kenshoo.
► Fresh consumer data from BizRate
► How brands are rethinking the ratio of brand versus performance advertising.
► Which ad formats are proving the most effective in reaching cash constrained consumers.

Speakers:

∙ Allison Khurana, CMO, The Grommet
∙ Chris Costello, Director of Marketing Intelligence and Research, Kenshoo
∙ David Cost, VP of Digital and Ecommerce, Rainbow Apparel Company
∙ Allan Dick, Co-Founder, CommerceNext

Sponsored by Kenshoo
Photo by Madison Kaminski on Unsplash