A talk by Will Scott. Marketing to end customers through the channel is one of the biggest challenges for any B2B marketing org. Everything gets (at least) twice as hard. Combined sales motions, unified value propositions and messaging, joint marketing programs, and channel training and enablement are just some of the line items we have to tackle. And, if that wasn’t enough, not all channel partners are created equal – and we have to deal with that as well.

In this talk, Will Scott, Partner at Aventi Group, a product marketing agency, will share five ways in which you can break down the Channel Marketing challenge. From messaging and program design to lead scoring and sharing. And, along the way, he will share examples and practical tools you can use in your channel marketing program.