A talk by Vinay Bhagat. As many of us continue to work remotely, we understand the fatigue from receiving a bombardment of emails, social media ads, and LinkedIn messages. B2B tech buyers are evading your marketing, and prefer to self-serve part or all of their buying journey. 57% of buyers make purchase decisions without ever talking with a vendor representative. While the pandemic shaped buyer behavior toward self-service models, there’s one group of people who were already headed that way before the pandemic happened: millennial buyers. They tend toward self-service even more than other audience segments, with 87% reporting that they want to self-serve part or all of their buying journey.

Join this session to learn what the modern CMO needs to be successful in the age of the self-buyer:
- Retire ineffective marketing tactics
- Build easy-to-use self-service models
- Find new ways to identify in-marketer buyers
- Align with sales teams to build a new go-to-market (GTM) strategy
- Activate the customer voice wherever buyers are doing research