A talk by Natalie Marcotullio, Angela Tang, Jeff Coyle & Simon Hodgkins. In this age of top-tier B2C companies, buyers expect the same seamless buying experience in the B2B world.

How can you delight your prospects earlier on in the buying journey and create brand evangelists before they even interact with your product?
In this presentation, we’ll go over examples from marketing leaders on how they’ve updated their marketing processes to better align with their customer's buyer journey and how they want to buy.
Plus results and data on how these changes resulted in happier, long lasting brand evangelists.