Cella Director Pam Orlando Zanni is an in-house creative veteran who has lead creative operations for four of the world’s most iconic retail brands: Walgreens, Walmart/Sam’s Club, The Home Depot, and CVS Health. Creating, refining and building organizational structures and systems to meet business needs and produce award-winning creative output is a mainstay of Pam’s playbook.

Andy has worked in the in-house creative services space for over 35 years, successfully building and leading both small and large multidisciplinary teams in a range of industries. By leveraging both creative and operational expertise, teams under Andy’s leadership have consistently exceeded established KPIs and outperformed peer groups in the industry. He even cofounded InSource, a nonprofit dedicated to supporting in-house creative teams. It should come as no surprise, then, that Andy has published The Corporate Creative, one of the few books specifically focused on the in-house professional.