Special Offer: Get 50% off your first 2 months when you do one of the following
Personalized offer codes will be given in each session
  • Media

Standing Out in a Crowded EdTech Market

April 27, 2016 at 03:00:00 PM · Central Time (US & Canada) 545 views
About This Webinar

We're convening an expert panel designed to help EDtech companies market their apps and products to educators.

As an EdTech company, you have a dual market. You need to engage kids and you need to convince educators that your app, product and approach are worthwhile. Does it seem sometimes that there is an ever-widening chasm between developers and educators? Our GeniusLunch vidCast will get a dialogue going between EdTech developers, researchers and educators. You'll learn what educators are looking for, what students want, and how to market your company to both groups. 

We're excited to host two expert panelists on this vidCast. Merve Lapus is the Western Regional Education Director for Common Sense Education. He manages school partnerships across the Western United States and collaborates with school networks, state level organizations, and community leaders to provide guidance around fostering a whole-community approach to digital citizenship and EdTech integration.

Abby Ross is the co-founder of ThinkCerca, a successful EdTech startup. ThinkCERCA is an online platform focused on literacy. The CERCA framework provides a common language for students, teachers, parents, and administrators to teach critical thinking skills to kids.

Agenda
  • How an EdTech company meets the needs of educators
  • How an EdTech company creates products that appeal to students
  • How to market your EDTech company to both groups
Categories:
BUSINESS & FINANCE EDUCATION & LEARNING PROFESSIONAL DEVELOPMENT
Who can view: Everyone
Webinar Price: Free
Webinar ID: 10602952a64a
Featured Presenters
Webinar hosting presenter Lee Schneider
Lee Schneider is the founder and communications director at Red Cup Agency. Red Cup builds networks for startups, working in traditional PR, social channels and advertising. He is the author of the Amazon bestselling book "Be More Popular: Culture Building for Startups," ranked at #1 in the Amazon Startup category, and also "Chronicle of a Startup Town: Los Angeles." His background includes 20 years of media production for Dateline NBC, Good Morning America, A&E, The History Channel, The Learning Channel, Bravo and Food Network. He is the co-founder of three children and is married to a goddess.
Webinar hosting presenter Abby Ross
Co-Founder ThinkCERCA
Abby Ross is the co-founder of ThinkCERCA, a successful EdTech startup. ThinkCERCA is an online platform focused on literacy. The CERCA framework provides a common language for students, teachers, parents, and administrators to teach critical thinking skills to kids.
Webinar hosting presenter Merve Lapus
Western Regional Education Director, Common Sense Education
Merve Lapus is the Western Regional Education Director for Common Sense Education. He manages school partnerships across the Western United States and collaborates with school networks, state level organizations, and community leaders to provide guidance around fostering a whole-community approach to digital citizenship and EdTech integration.
Hosted By
Red Cup Agency webinar platform hosts Standing Out in a Crowded EdTech Market
Catapult Me is a webinar platform for startups by Red Cup Agency. We feature emerging business and startup heroes. Our current webinar series is called GeniusLunch.