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How to Pitch Your Crowdfunding Campaign to Journalists

Thu, Mar 26, 2015 · 9:30 AM · Pacific Time (US & Canada) 358 views
About This Webinar

Inspiring journalists and bloggers to write about your crowdfunding campaign can make or break you. I've seen campaigns push over the top simply due to press coverage. Other campaigns gained from $10,000 to $20,000 in donations, driven by strategic press coverage.

In this one-hour class, I'll share my nearly 30 years of media experience as a writer and producer for Good Morning America, Dateline NBC, CourtTV, A&E, History Channel and more to show you how to write pitches that will win you coverage. We will talk about how to find the best journalists and bloggers who will want to cover your campaign, what to say to them, and how to follow up. I will also discuss some new apps that make researching journalists fast and easy.

Agenda
  • Why press coverage can make or break your crowdfunding campaign
  • How to discover the best journalists and bloggers for your campaign
  • How to write a pitch to journalists and bloggers
  • Trigger words and phrases that will help you get coverage for your campaign
  • How to track responses and manage the pitch process
Categories:
BUSINESS & FINANCE EDUCATION & LEARNING NONPROFITS & CAUSES SCIENCE & TECH
Who can view: Everyone
Webinar Price: $35.00
Webinar ID: f22d4dc657b7
Featured Presenters
Webinar hosting presenter Lee Schneider
Lee Schneider is the founder and communications director at Red Cup Agency. Red Cup builds networks for startups, working in traditional PR, social channels and advertising. He is the author of the Amazon bestselling book "Be More Popular: Culture Building for Startups," ranked at #1 in the Amazon Startup category, and also "Chronicle of a Startup Town: Los Angeles." His background includes 20 years of media production for Dateline NBC, Good Morning America, A&E, The History Channel, The Learning Channel, Bravo and Food Network. He is the co-founder of three children and is married to a goddess.
Hosted By
Red Cup Agency webinar platform hosts How to Pitch Your Crowdfunding Campaign to Journalists
Catapult Me is a webinar platform for startups by Red Cup Agency. We feature emerging business and startup heroes. Our current webinar series is called GeniusLunch.
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