In this introduction to crowdfunding I will reveal strategies for a successful crowdfunding campaign. In this hourlong online class, we will take a close look at what makes campaigns successful, no matter what platform they are on, how your social connections will help you, and when to use the press to build attention for your campaign. I'll answer your questions about how much money to ask for, how long your campaign should run, and of course, which platform would be best for you.
I teach a media and crowdfunding course for USC, and have advised crowdfunding campaigns for more than two years now. I run Red Cup, a communications agency in Santa Monica, CA that specializes in community building and media outreach.