Conquering the High Cost of Content Marketing

Lee Schneider is the founder and communications director at Red Cup Agency. Red Cup builds networks for startups, working in traditional PR, social channels and advertising. He is the author of the Amazon bestselling book "Be More Popular: Culture Building for Startups," ranked at #1 in the Amazon Startup category, and also "Chronicle of a Startup Town: Los Angeles." His background includes 20 years of media production for Dateline NBC, Good Morning America, A&E, The History Channel, The Learning Channel, Bravo and Food Network. He is the co-founder of three children and is married to a goddess.

Natalie Mik was born and raised in Duesseldorf (Germany), a city known for contemporary fine art. She moved to Los Angeles to live in the creative hub of contemporary culture where people from all over the world gather to create a more viable global community.

Natalie is interested in working at the intersection of art and technology. As an independent curator and writer for contemporary art and visual culture, she feels passionate about developing art projects with social commentary to inspire people, bridge cultures and build communities. Natalie is also an account manager at Red Cup Agency. Red Cup is a communications and PR agency that helps startups and entrepreneurs build a community around their businesses.

In 2006, Alissa founded Matcha Source and would spend the next few years to find the best way to bring her personal vision of matcha to the public. After a period of research and travel, she brought Matcha Source to an online community that was ready for a new kind of matcha source.

For Alissa, Matcha Source is creating a first generation of American matcha drinkers who can find their own way to enjoy matcha. Because matcha is so versatile, she believes matcha can fit into all kinds of lifestyles in many different ways. And there’s no better example than her take on matcha. Reminiscent of the simple sense of togetherness behind chanoyu, or the Japanese tea ceremony, Alissa says that her favorite cup of matcha is one shared with a friend. Even in the midst of a busy schedule, matcha has its place reserved at four o’clock. (And in her opinion, there’s no better accompaniment than Matcha Truffles.)