This talk tells the story of how Delta Market increased its understanding of and respect for UX which significantly changed its company culture and increased its UX maturity.
Delta Market is a fictitious chain of more than 500 medium to large grocery stores. The talk describes the nine specific steps that Huxley, a new UX hire took to move Delta Market from a low to a high UX maturity level. The talk describes Delta’s journey from developer-centered and complaint-driven design based solely on opinions to an organisation where UX work provides significant, measurable improvements in UX for customers and coworkers.
While Delta Market and Huxley, the UX Manager, are fictitious, both are based on the author’s extensive experience and great feedback from colleagues. The nine steps are easily adaptable to your organisation.