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· 1 hour

UX Sheffield - Rolf Molich '9 useful steps for increasing the UX maturity of your organisation'

Tue, Sep 28, 2021 · 5:30 PM · London
About This Webinar

This talk tells the story of how Delta Market increased its understanding of and respect for UX which significantly changed its company culture and increased its UX maturity.

Delta Market is a fictitious chain of more than 500 medium to large grocery stores. The talk describes the nine specific steps that Huxley, a new UX hire took to move Delta Market from a low to a high UX maturity level. The talk describes Delta’s journey from developer-centered and complaint-driven design based solely on opinions to an organisation where UX work provides significant, measurable improvements in UX for customers and coworkers.

While Delta Market and Huxley, the UX Manager, are fictitious, both are based on the author’s extensive experience and great feedback from colleagues. The nine steps are easily adaptable to your organisation.

Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter
Many of us have been impacted by the results of usability evaluations such as heuristic evaluation and user testing sessions. If we have, then we have been influenced by the pioneering work of Rolf Molich. Rolf has worked with usability since 1984. In 1990 he co-invented the Heuristic Evaluation method with Jakob Nielsen; one of the most commonly used inspection methods. Recently, Rolf has applied his experience in UX management to write a number of stories about life in UX organisations at low and high maturity levels.

In 2014 Rolf received the prestigious “UXPA Lifetime Achievement Award” for his contributions to usability, in particular usability testing, through his Comparative Usability Evaluation studies from 1998 to 2018. He is also member of the Ethics Advisory Committee of the UXPA.
Webinar hosting presenter
Director
Rebecca’s research career started out in Animal Behaviour at Oxford University, focussing on decision making and risk sensitivity. After making the switch from animals to humans and market research, Rebecca joined Bunnyfoot, where for the last 10 years, she has been helping clients put their customers at the heart of their design process, resulting in more usable, engaging and profitable user experiences.
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Bunnyfoot webinar platform hosts UX Sheffield - Rolf Molich '9 useful steps for increasing the UX maturity of your organisation'
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