B2B SaaS Growth Day

Agenda

2:10 - 2:30 PM CEST - "Maximizing SaaS Revenue: 4 Initiatives to Achieve Sales and Marketing Alignment", Julia Hartwig, Head of Marketing, Prezentor
In her presentation, Julia will be discussing four key initiatives that companies can implement to align their sales and marketing functions. These initiatives include creating playbooks, utilizing intent data, launching targeted campaigns, and implementing deal labs. By aligning these functions, companies can optimize revenue growth and enhance customer satisfaction. Attendees will gain valuable insights into how to align their sales and marketing teams and drive success in their SaaS business.

2:35 - 2:55 PM CEST - "Bridging the Gap Between Demand Generation and Lead Generation for SaaS", Maike Zimmermann, Project Manager & Practice Lead, Brightvision
In this session, Maike will provide practical examples and strategies that you and your team can implement immediately to enhance alignment and effectiveness between these vital functions. Discover how to measure and showcase the value of your DemandGen activities, ensuring that your broader team recognizes their importance. Don't miss this opportunity to gain actionable insights that you and your team can get started on as early as tomorrow.

3:00-3:20 PM CEST - "Data-Driven Marketing and Sales for B2B SaaS Growth", Jakob Löwenbrand, CEO & Founder, Brightvision
Join Jakob Löwenbrand in this session as he explores how B2B SaaS companies can utilize the power of data-driven marketing and sales to drive growth. The session will delve into how leveraging data and analytics can lead to more informed decisions, enhance customer experiences, and ultimately boost revenue growth. Whether you are a new player or seeking to ramp up your growth, this session will offer valuable insights and strategies to succeed in the fiercely competitive B2B SaaS market. Gain a deeper understanding of the role of data-driven marketing and sales in B2B SaaS growth and learn from an industry expert.

3:25-3:45 PM CEST - "Driving B2B SaaS Growth via Revenue Marketing", Jillian Als, VP Marketing, Tricent
In her session "Driving B2B SaaS Growth via Revenue Marketing", Jillian Als will provide her definition of revenue marketing, discuss why she decided to implement it at her last company, and share best practices for implementing it in businesses. Attendees will gain valuable insights into how to optimize revenue growth and drive success in their SaaS business”.