You’ve built your website, defined your editorial calendar, identified the best social media channels for your audience and you mix it all up into a nice monthly email. If you haven’t thought about your marketing process since, you’ve fallen into the “set it and forget it” mentality, and it’s time for a marketing audit.
A digital marketing audit will help you uncover not only broad trends in your marketing efforts, but the details that are critical for individual product or service lines, as well.
We’ll talk through what the goals of your audit should be, and the elements that make up a good audit. These will include
- competitive review
- the marketplace and prospect expectations
- content, media, and channels
- metrics and measurement
In this free 30-minute Biznology® webinar, you’ll leave with an audit framework you can apply to your own marketing to ensure consistent improvement over time.
Special presentation sponsored by Andigo New Media, Gerris Corp, MountainTop Data, and SoloSegment.
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